Thursday, September 2, 2010

Brand Power

Becca now not only recognizes Elmo, Abby, Eh-nie, Oshar, Tookie, Rover and the rest of the gang, but she also recognizes
the brand.

Today she found the logo on the inside of her new Elmo shoes (consignment sale find - $5 - but I would have paid $25!) and promptly started chanting "Seseme! Seseme! Seseme!"

At least it's a brand I can trust, I guess!
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2 comments:

  1. UnknownSeptember 2, 2010 at 11:41 PM

    Kate exclaims "Ah-bee!" and "Memo" (Elmo) whenever she sees these characters. Whatever brand loyalty voodoo they're doing, it's working.

    ReplyDelete
  2. ValerieSeptember 3, 2010 at 9:33 AM

    When Jackson was about her age, he saw a Fisher-Price logo on something and said, "Play Laugh Grow!"

    ReplyDelete

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